Excellence
A brand that represents the excellence of Italian coffee around the world. It is a symbol of quality, elegance and authenticity.
Who I Am
From Naples to Zurich
My name is Giuseppe Ciccone and I live in Zurich, Switzerland.
I was born in Naples, a city where coffee is a symbol of welcome, tradition and sharing. That culture taught me that behind a simple espresso, memories meant to last can come to life.
Moving to Switzerland marked a new beginning, a change that pushed me to grow and build my path with determination, day after day.
Over time I understood that a good coffee was not enough. I wanted to master every aspect of it: technique, quality, culture, and the way a simple gesture becomes an experience that leaves a lasting mark.
That is why curiosity, discipline and the desire to improve remain the true ingredients of excellence, and why my goal today is not only to grow as a professional, but to build something that can inspire others.
A Look Behind the Cup
Coming Soon
Competitions
Coming Soon
Zurich Life
My Journey
Growth Is Never
Growth Is Never
a Destination
Growth is never an arrival. It is a daily choice.
I believe quality is the result of commitment, study and passion. That is why I never stop learning, through professional courses, practice and experience in the field.
I train every day to refine my technique and face the pressure of competition. On stage, as in life, talent alone is not enough. What matters is consistency and mindset.
Travelling, for me, means observing, listening and learning. Every city, every café and every person I meet expands my vision of coffee and hospitality.
My goal is to bring the elegance, technique and culture of Italian coffee to the highest level, building a path that is solid, credible and recognised internationally.
Discover
new cultures
Experience
new journeys
Understand
the origin of coffee
Learn
every single day
Bring Home
inspiration and vision
A Brand That Travels the World
Elegance, to me, means respect for coffee, for people, for time, and for every detail that makes an experience unique.
Experience
To turn every cup into a moment that moves, connects and stays in the heart, not merely a product.
International
To build a reality of cafés and elegant spaces where every detail tells Italian passion, culture and style.
Craft
To unite technique and passion in every cup, inspiring others to believe in their dreams and work with discipline. Excellence is built one detail at a time.
Every cup I serve carries the story of where I come from, and the vision of where I want to go.
Founder of Lattèrie Caffè